BY NICKI IVORY, FINANCIAL ADVISORY LEADER, DELOITTE WA
Mining and brand identity are increasingly part of the same conversation – a conversation that intersects in an age of disruption, shareholder activism and a breakdown in corporate trust.
The mining industry needs to tangibly demonstrate value to a diverse set of stakeholders: employees, communities, government, shareholders, environmental bodies and regulators. This coincides with rising focus from investors and financiers on environment, social and governance issues that increasingly impact the ability of mining companies to attract investors and raise capital.
It is imperative for the mining sector to retake control and write its own narrative. Put simply, it’s about the need for mining professionals to think about what story we are telling and what conversations we are having around the barbecue.